PRINX Europe is highly satisfied with its appearance at the Truck Grand Prix. At the Nürburgring, the tyre manufacturer presented its flagship commercial vehicle models of its AUSTONE and FORTUNE tyre brands. The blend of interactive and live presentations impressed both B2B and B2C visitors.
Truck Grand Prix
Between July 11th and July 14th, roaring engines and that festival mood produced an energy-charged backdrop for the sales teams for the AUSTONE and FORTUNE tyre brands. From the outset, the state-of-the-art tyre solutions attracted strong interest from the enthusiastic Truck Grand Prix audience.
PRINX Europe presented a selection of 12 commercial vehicle tyres from its AUSTONE and FORTUNE tyre ranges at the Ring. These included the ATH 135, a “powerhouse for mega trailers” developed to meet the needs of German customers and the ON/OFF tyre FDM 207 with high traction and mileage. The team from Darmstadt were supported by sales partners Marangoni Germany, Woerlen Reifen (Point S) and Lowland Tyre Distribution from the Netherlands as they answered questions in the PRINX show trailer.
The intensive, open and equal exchanges garnered positive responses from truckers as well as fleet operators and truck manufacturers. How the products were presented also struck a chord with visitors. Interactive digital features illustrated the highly technical details within the tyres while the hands-on experience supported the live performance.
Thomas Wohlgemuth, Managing Director of PRINX Europe, reiterated the event’s main aim of establishing direct connections with truck drivers and the industry to foster meaningful dialogue on the mobility solutions of the future.
