Alliance cooperates with Kirkby Tyres and TIA AGRI as strategic distribution partners in the UK for the Aftermarket. As an additional partner, Wheel Solutions Ltd strengthens the position of Alliance for the OEM segment in the UK.
Yokohama and Wheel Solutions Partnership
Yokohama-ATG announces a new partnership in the UK OE2 agro-tyre market for the Alliance brand. Alongside Kirkby Tyres, a strategic partner for nearly 70 years, and TIA AGRI, which joined the partnership this year, both catering to the Aftermarket – Wheel Solutions will also join the team and expand throughout the year. Wheel Solutions is a dedicated OEM component supplier of complete wheel and tyre assemblies, axles and stub axles for Trailer & Implement Machinery Manufacturers. With products and services tailored to individual OEM requirements, Wheel Solutions offers bespoke wheel specifications and colours, as well as customised packaging and delivery services that meet their customers’ operational objectives and requirements.
Kirkby Tyres will continue to supply Alliance OE2 to its long-term customers which they consider it to be the best value for them. TIA AGRI will also continue to supply the Alliance brand and its line of agricultural tyres for the Aftermarket segment.
“Together with Wheel Solutions’ experience and reputation in the OE2 business, we anticipate significant growth of the Alliance brand in the UK OE2 agro-tyre market,” says Ole Baek, Vice President for North & West Europe at Y-ATG.
Extensive Experience
Wheel Solutions has extensive experience in supplying the UK OE2 market with fitted wheel units and is looking forward to collaborating with Y-ATG for the Alliance brand.
“We are excited to announce our partnership to distribute Y-ATG’s flagship tyre brand, Alliance, within the UK specialist OEM market. Alliance tyres, renowned for their long history of innovation in the off-highway tyre market, backed by Yokohama Rubber Company Co., Ltd., one of the world’s leading tyre manufacturers,” says Josh Budding – Managing Director at Wheel Solutions Ltd.
Budding explains “With over 95% of our business dedicated to specialist OEMs, Wheel Solutions has a fully tailored value chain designed to meet the intricate requirements of the specialist OEM markets. Our comprehensive supply chain and operational capabilities ensure continuous production of vehicles and machinery, with a clear focus on delivering technically sound and superior quality products on time and at a commercially effective level, supported by seamless logistics.”
“Alliance tyres leverages industry-leading technologies, a steadfast commitment to superior quality, and a customer-centric approach. This collaboration perfectly complements our dedication to continuously enhancing our products and services. I am excited to see what the future holds and am confident that this partnership will bring significant value to our customers and the UK OEM market,” Budding concludes.
