The global tyre industry is gearing up for The Tire Cologne, the prestigious international trade fair scheduled to take place in Cologne for three days from June 4th to the 6th. With 273 confirmed exhibitor stands, The Tire Cologne 2024 is ready to surpass its previous editions in scale and impact.
Unleashing Innovation: The Tire Cologne 2024 Sets a New Standard
Triangle Tyre has always participated in the most famous European fair since it moved from Essen to Cologne and will again attend the 2024 dates to highlight its role in the European tire market.
Triangle Tyre’s presence at The Tire Cologne will include a 150 sqm booth featuring a 12-square-meter led wall. The booth will showcase brand-new products across PCR, TBR, and OTR segments, demonstrating Triangle’s focus on delivering top-class solutions. The booth design will remember the one displayed in The Tire Cologne 2022, as it had met many positive comments from industry professionals, especially Triangle customers.
As part of its engagement with customers, Triangle Tyre will host an exclusive gala dinner at the prestigious Park-Café in Cologne, offering a unique networking opportunity in a picturesque setting along the Rhine River.
Triangle brand was successfully relaunched in Europe after the regional headquarters opened in Italy in 2017. A team of tyre-experienced professionals was formed, with increasing volumes distributed across all countries in the continent and strong long-term partnerships with key importers and distributors who are opinion leaders in their respective national markets.
Each segment’s product ranges and quality have steadily upgraded throughout recent years and reached an enviable level that has made the brand attractive. From a price positioning-quality ratio perspective, it is probably the best-in-class.
