SAILUN is celebrating the premiere of its SAILUN tyre brand in the 2024 motorsport season and will be an official tyre supplier of the Fédération Internationale de l’Automobile (FIA) in various racing series.
SAILUN Named Official Tyre Partner of Fédération Internationale de l’Automobile (FIA)
“Racing series offer us ideal platforms and also serve as laboratories on wheels. The broad-based commitment to racing ensures that we can also drive forward future innovations in the areas of safety, performance and sustainability,” emphasises Stephan Cimbal, Director of Marketing of Sailun Europe.
From the 2024 season, SAILUN will supply racing tyres for various international professional events, including the FIA F4 Chinese Championship, the TCR Asia International Series, the China Touring Car Championship (CTCC) and the Superrace Championship held in South Korea.
“Racing on the FIA level is perfect for demonstrating sustainable performance. Motorsport has always been a congenial platform for developing, testing, and proving advanced technologies that can be applied to mass-produced products. From racetrack to road” is a common theme for premium manufacturers in all automotive businesses,” continues Cimbal.
SAILUN Racing Tyres: Pioneering Innovation for Superior Performance on the Track and Beyond
SAILUN has also made significant advances in racing tyres in recent years thanks to its pioneering technological innovation and growing production capacity. As a result, SAILUN’s current range of tyres offers superior performance to racers in various motorsport series thanks to its experience in numerous high-profile global events and its commitment to constantly pushing the boundaries of tyre performance. In future, SAILUN will transfer the knowledge gained from motorsport to the technology of car tyres for everyday use. The international motorsport commitment aims to increase the company’s presence among customers and consumers worldwide, thereby increasing brand awareness and opening up new avenues and potential for European and global markets.
SAILUN Tyre, part of the SAILUN Group since 2002, is now the twelfth largest global tyre manufacturer. With a vast distribution network and logistics centres worldwide, they produce over 80 million truck and car tyres and 160,000 tons of speciality tyres annually, serving 180+ countries. They prioritise research with 300 specialists collaborating with universities for sustainable tyre advancements.
