Continental has been at the core of Fuller Tyres’ provision ever since it won its first contract 14 years ago.
Growing Its Operations
Initially supplying Continental car tyres to rental fleets at London’s Heathrow and Gatwick airports, Fuller Tyres rapidly grew its operations. Today, the company operates from sites in Guildford and Southampton and boasts thousands of satisfied customers from a wide array of automotive sectors.
Its growth has been helped in part by Continental’s diverse range of tyre solutions. Now well established as a supplier of consumer and commercial vehicle (CV) tyres, Fuller Tyres has seen demand for its off-the-road (OTR) tyre business rise significantly over the last decade.
“We saw it as a natural progression from our truck tyre service,” said Craig Fuller, Managing Director at Fuller Tyres. “We have two vehicles dedicated to supplying and fitting OTR tyres, with more coming soon. Given our proximity to the coast, it is great that we can provide services to port and freight terminals, but we are also working with businesses in sectors such as earthmoving, quarrying, waste and plant hire, too.”
Multidisciplinary Approach
Continental’s multidisciplinary approach to tyres is a significant benefit for Fuller Tyres, helping consumers fit a single brand across a diverse fleet and enjoy the same high standards of quality and tyre performance on every vehicle.
“We value that Continental can cover everything under one umbrella,” Craig adds. “If we have a customer with forklifts, tugs, vans, trucks and trailers – Continental can do it all. That does not necessarily have to be with the parent brand either. We stock Uniroyal and Semperit, for example, as well as Bandvulc retread tyres which are great, sustainable options for customers.”
Fuller Tyres’ commitment to the Continental brand extends beyond rubber to the innovative digital solutions available for CV operators. The company was one of the first in the UK to offer retrofitted ContiPressureCheck tyre pressure monitoring systems to customers in 2018.
“Our team has also made good use of the ContiAcademy, which has been especially useful as we have grown our industrial and OTR services,” Craig explains.
Speaking of Continental’s partnership with Fuller Tyres, Mike Leedham, OTR Sales Manager at Continental Tyres, said: “It is a pleasure to work closely with the team at Fuller Tyres. The retailer is a great ambassador for the Continental family of products, and we are especially delighted to see they are continuing to grow their OTR services using our diverse tyre range. Being able to serve a wide range of client needs is a major benefit for fleet operators and is a relatively simple way for retailers and fitters to help maximise service and customer loyalty.”
